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The Department of Post has a network of over 1,54,149. Post Offices of which 1,37,847 are in rural areas. The annual mail volume works out to 18 pieces of mail for each man, woman and child in the country living in more than 15 crores of homes. Total Postal  Traffic during the year 1999-99 was 15,7,665 lakhs pieces of mail as compared to 3207.7 million during 1994-95.

COMMERCIAL PUBLICITY :

India Post offers various media for advertising  products and services, advertise on Postal stationary, Money Order forms, Post Office Saving Bank Pass Books and by display of posters inside Post Offices and cancellation of mails. You can advertise also on letter boxes and postal vans.

GUIDELINES :

The art work will be provided by the advertiser and the message will appear in the colour in which the item is printed

  On Inland letter cards and aerogramme, colour printing in upto four colours can be done at a very economical cost. Advertisement on postcards can also be printed in a colour different from the colour of the stamp. The Advertisement can be in the form of a message/slogan or logo or both. 

  On Postcards and Inland letters, the advertisement message can be printed in any Indian Language. Message on aerogramme can be printed only in English Language.

 The advertiser can specify the region/s for sale of postal stationary and the painting of letter boxes in a specified area. The contents and designs of the advertisement have to be approved by the Director General of Posts.   

On receipt...
Design...
Forms...

DESIGNING :

Advertisement in one colour, should be typographical, medium and light face. On Postcards and Aerogrammes this may be in 8-12 points, and for Inland Letter Cards in 8-18 points.

A small logo can appear in the advertisement. In Postcards, it should not clash with the emblem. In Inland Letters, the height of letters should not exceed 5 mm.

FORMS :

The letters should not be in more than 18 points.

TERMS OF PAYMENT

 

  • Advance payment for advertisements received through the approved agencies/individuals/or Direct. Government Departments may pay during the  financial year. 

  • The advertisement orders for printing on Postal media received through advertising agencies registered with India Post should be for the minimum quantity of one item. 10% agency  commission is payable to the advertising agency. 

  • A commission of  5% is payable to all the individuals for getting the business for Media Post provided they are enrolled with the INDIA POST.

 

. Charges

Medium

Space
(cms)

Charge for Single color Advertisement

Rate per item for multi colour advertisement

Minimum Print -run
(Millions)


Postcards

Inland Letter cards

Aerogrammes

Money Order Forms

POSB Pass Books


3 x 2 ¼

9 X 2 ¼ 

5 ½ x 4 ¼
 

2 x 4 ¼

9 x 2 ¼


10

15

20

10

10


20 paise

30 paise

40 paise

 


1

1

1

  1

0.5


For advertisement on:

Letter boxes:                  Rs. 1000/-  per letter box per annum plus

                                      Painting charges Rs. 300/- per letter box

 Inside Post Offices:   Rs. 150 per square feet per month in metros.

                          Rs. 100 per square feet per month in other cities.    

Cancellation Stamp on Postal Stationery:

                                      Space…..

                                      Die…

                                      Service…..     

Stamp Cancellation machine: 

Space available  :-     2" x 1"
Die manufacturing charges  :-   Rs. 400 per die
Service Charges   :- Rs. 100 per die, per day, per office.

 

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